UNDER ARMOUR - CURRY ONE

Art Direction / Design / Animation / Coding

Created a full digital campaign for the Under Armour Curry One Basketball shoe. The campaign extended through digital via a number of media partners including NBA.com, ESPN.com, and YouTube. Created standard units, rich media units, mobile units, and custom skins. Worked directly with ESPN to create custom rich media units. Including an ESPN showcase unit, an HTML5 unit that acts as a hybrid skin/expandable unit and takes over the entire ESPN.com homepage.